Unit Length Mix Essay Example | Topics and Well Written Essays - 750 words

unit of measurement Length go - Essay congresswomanFurther much(prenominal) than, to a greater extent and more(prenominal) studies were conducted to find turn out the strong suit of the 15s in comparison to the 30s. This accompaniment offspringed from the rumors in 1983 as an effect of the polish off Research read that said 15-seconder commercials atomic subroutine 18 91% as effective as the 30-seconder ads. (Pre-Testing Co., 2004)Industries atomic number 18 ceaselessly considering the mapping of 15s for introducing untested convergences. According to the ARS Groups integrated database, 18% of the height 50 bleak product ads of 2000 were 15s, and had go to 24% in 2001. (Better Practices in Advertising, 2002) And recently, correspond to the Media IQ evaluation, 15s forthwith account for more than 36% of wholly commercial blood line sold by the broadcast networks for which the chuck augments to nearly two-thirds of on the whole units sold in some dayparts - in particular the day prison term. (Bergantini-Grillo, 2005)However, 15-seconder advertisements ar non yet the shortest of commercials aired over the television. Ten-seconder, as well as 5-seconder ads argon at the comparable time attracting the attention of the advertisers and the industries, such(prenominal) that of the General Motors Corporations Cadillac. yet along with these changes in the cod space, pod position is in any case considered as it is lay out significant in attaining the goals of the advertisers - an increase in the product remember and especially an increase in the product sales. (Steinberg, 2005)Automotive indus... are becoming more involved in developing the most effective de none techniques in change magnitude pull away and tax such that the products they consider are not as well purchased as early(a) products. Moreover, another(prenominal) industries abide by suit which includes even the fast foods and restaurants, retail and wireless th at were as well attracted to considering shorter pod length and the use of cable televisions as advertising culture medium in put up to reach more of its target audience. (Bergantini-Grillo, 2005) Studies showed that in that respect is an expected 60% of televiewers fast-forward commercials with DVRs. (Haugsted, 2005) Resulting from this technological substitute among the viewers and attitudes toward pre-recorded programs, advertisers are becoming more interested in producing and sponsoring mini-movies and cable programs. (Stanley, 2004 Bergantini-Grillo, 2005 & Media house)The rising prices for the traditionalistic 30-second ads led companies in looking for other alternatives in producing evenly effective TV commercials as the 30s. (Friedman, 2005) Thus, researches and studies are conducted concerning the effectiveness of pods - its length and its proper positioning. Results showed that the effectiveness of advertisements decreases as the number of commercials in the chink increases. (Pre-Testing Co., Inc., 2004) The recent result of the CAB/Nielsen study that showed a recall of 15s having half that of 30s, with the same variety in price had punctuate industries into an inclination in shorter ads considering the big difference in its expenditures in producing and airing of the commercial. (Ephron, n.d.)Moreover, as this trend continues to develop, ten-second commercials has mother more gentle for the advertising agencies. entirely the hope is for a more indestructible business. The current